Brewin’ Up a Delicious Brand

MUIR WOODS COFFEE CO.

From time to time, I like to flex my creative muscles and go on a conceptual brand exploration. I think it’s important to venture out into the unknown, see things from a different perspective - ideologies that have been advocated by John Muir, one of the most the influential mountaineers & outdoor advocates of our time. Those ideas as well as visiting Muir Woods served as the inspiration for this project. I decided to create a fictitious coffee brand that could pay homage to John Muir all while inspiring others to explore their creative side a bit more. Specifically, I used this brand exploration as a basis for design tutorials on my YouTube channel.