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Overview

While working at Magnetic Creative I was tasked as lead designer to define the design direction for an emerging bluetooth speaker company called Fugoo. With Fugoo entering a saturated bluetooth device market, it was vital that we created a distinct look and feel in which Fugoo could differentiate themselves from competitors and own. During this design process I worked on print magazine spreads, digital website take overs optimized for mobile, and a printed lookbook design used for leave behinds at events.